Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Podcasting since 2022 • 159 episodes
Foodpreneur with Chelsea Ford
Latest Episodes
#159 What Investors Want to Hear. Lessons from a CPG Investor Hub Winner.
She was hyperventilating backstage. Her cards went everywhere. She ran over time. She was ready to congratulate someone else when they announced the winner.That winner was Theresa Dang from SUP Foods. Theresa won the inaugural CPG Invest...
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Season 17
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Episode 159
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53:33
#158 How to Source Ingredients, Scale Your Supply Chain and Back Yourself as a Small Brand
Your ingredient supply chain is the backbone of your product. Get it right from the start and everything else — ranging conversations, scaling production, landing major accounts — becomes a lot more manageable.The challenge is, most bran...
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Season 17
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Episode 158
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54:45
#157 How to Tell Your Brand Story So You Land the Listing and Make Sales
Pitching your story does not mean telling people everything about your product.Yet many do. When you're close to what you've built — every detail, every decision, every reason it's better — it can all come out at once when given half a c...
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Season 16
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Episode 157
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1:04:09
#156 Your Packaging Is Holding Your Brand Back: How To Manage a Pack Redesign
Your product is good. Your packaging was too — once. But something's shifted.Maybe your range has grown and the system hasn't kept up. Maybe you're pitching to bigger retailers but your pack still has a farmer's market feel. Maybe sales ...
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Season 16
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Episode 156
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47:01
#155 How Sorry Nonna are Building a Cult Pasta Sauce Brand
Two creatives, a side startup, and a pasta sauce that's turning heads across Australia.In Episode 155 of the Foodpreneur with Chelsea Ford podcast - Season 16, Planning Season - I sit down with Lachlan and Grga, the Melbourne co-founders...
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Season 16
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Episode 155
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45:46