Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Episodes
140 episodes
#140 Supply Chaos Retailers Won’t Tolerate and What To Do Instead
Orders arriving by text at midnight. Quantities scribbled on receipts. Spreadsheets that don’t match the coolroom. The result? Wasted product, missed shelves, and supply chaos retailers simply won’t tolerat...
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Season 14
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Episode 140
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58:27
#139 Customer Intel Retail Buyers Actually Care About
You think you know what your customer wants… but do you really?Turns out, most of us get it wrong.In Episode 139 of the Foodpreneur with Chelsea Ford podcast, I’m joined by Angela Beswick from Stickybeak - the rapid consumer testi...
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Season 14
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Episode 139
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54:08
#138 Landing a Major Retailer: The Logistics and Finance Moves That Matter
It’s the milestone every brand owner chases - landing that major retail listing. But without solid systems in place, supply chain slip-ups, inventory miscalculations, and cash flow gaps can turn that win into a serious setback.If you’ve ...
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Season 14
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Episode 138
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1:10:38
#137 The Tax Incentive Every Foodpreneur Should Know About
Brand owners could literally be leaving thousands of dollars on the table simply because they don’t realise they’re eligible for funding. If you're making, baking or creating - and not claiming the R&D tax incentive - then this is the episo...
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Season 14
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Episode 137
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55:33
#136 The Hidden Costs Eating Your Profit
Many brand owners think the only way to grow is to do more. More products, more orders, more late nights. But being busy and trying to do it all yourself to save money doesn’t mean you’re building a smarter business.In this episode of th...
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Season 14
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Episode 136
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59:17
#135 Why Founders Don’t Scale — And The Framework To Fix It
Scaling or just staying busy?Too many brand owners are growing, and keeping busy. But don't confuse that with scaling. More stockists, more sales… and a whole lot more stress. Margins stay razor-thin, costs creep up, and burnout isn’t fa...
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Season 14
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Episode 135
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25:43
#134 Industry Insights from Foodpreneurs Festival 2025
Didn’t make it to Foodpreneurs Festival 2025? Or maybe you were there but want a refresher on all the high-impact opportunities presented at the event, and the practical steps to take now to leverage your learnings and industry connections?...
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Episode 134
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1:14:57
#133 How EatKinda’s Cauliflower Ice Cream is Disrupting Freezers & Scaling Smarter
Scaling a frozen food brand? It’s not for the faint-hearted. Cold chain logistics, merchandising nightmares, and razor-thin margins make it one of the most challenging categories in the game.But Mrinali Kumar, CEO and co-founder of EatKi...
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Season 13
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Episode 133
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51:21
#132 Plant-Based Milk, Powered by Data: How Drink Nimbus is Disrupting the Industry & Tackling Waste
Alexandra Bekker, founder of Drink Nimbus, is on a mission to shake up plant-based milk and the sustainability issues that come with it. After a highly successful eCommerce career, she discovered the shocking truth: 138 billion long-life carton...
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Season 13
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Episode 132
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1:00:23
#131 From Kitchen to Retail: How Six-Eyed Scorpion Crispy Chilli Oil is Winning Shelf Space
Sandra Seah, founder of Six-Eyed Scorpion, has built a premium, seriously flavourful crispy chilli oil brand that’s shaking up the condiment aisle. Voted #1 chilli oil by Gourmet Traveller, her range blends bold Singaporean flavours wi...
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Season 13
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Episode 131
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52:29
#130 Burnout to Breakthrough: How Laura Allan Scaled Isaac’s Snacks
Burnout is a real challenge in the industry. Many Foodpreneurs start their businesses as a side hustle - juggling production, marketing, sales, packing, and every other task that comes with running a business solo.But it doesn’t have to ...
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Season 13
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Episode 130
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1:07:28
#129 From Side Hustle to Shelf: How Solbevi is Taking on Aperol
You’ve got the vision - but do you have the supply chain to scale it?For episode 129, I sat down with Stefan Di Benedetto, founder of Solbevi, the limoncello spritz brand shaking up the drinks industry across Australia and New Zealand. H...
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Season 13
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Episode 129
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50:12
#128 Burnt Out & Broke: How to Afford a Co-Manufacturer
You’re burning out – but still not paying yourself a wage. So how do you afford a co-manufacturer without cutting corners?In episode 128 we’re getting real about the biggest challenge many Foodpreneurs face: you’re working non-stop, but ...
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Season 13
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Episode 128
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46:24
#127 The Boring Secret to Business Success
Business isn’t always exciting - and that’s exactly the point.In episode 127 of Foodpreneur with Chelsea Ford, we’re kicking off Season 13 with a solo session that dives into a truth many overlook: success isn’t about chasing shiny new s...
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Season 13
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Episode 127
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20:52
#126 Bae Juice: Building a Multi-Million Dollar Brand from Just One Product
Spotting a gap in the market often sparks the creation of something truly innovative - and that’s exactly what happened for Tim and Liam from Bae Juice. They saw the need for a reliable hangover solution and turned it into a thriving business. ...
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Season 12
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Episode 126
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1:15:09
#125 Inside the Buyer’s Mind: An Interview with Roz White from White's IGA
When Roz White and her husband Michael started their first White’s IGA store 31 years ago, they weren’t just opening a business; they were planting roots. Fast forward to today, and they’ve grown into a Sunshine Coast icon with six stores, over...
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Season 12
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Episode 125
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1:13:41
#124 How Welly Grew from an Idea to a Must-Have Snack, One Insight at a Time
When Jarahad Valeri saw parents struggling to get kids to eat more fruits and veggies, he saw an opportunity. That spark led to Welly — a snack company that turns fruits and veg into kid-friendly, gut-healthy bites that parents can trust. Launc...
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Season 12
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Episode 124
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59:29
#123 How Brand Building and Pre-Launch Research Secured Kommunity Brew's Success
Mason Bagios didn’t set out to transform Australia’s drinking culture - but that’s exactly what happened when he chose to quit alcohol and embrace cleaner living. This personal journey inspired Kommunity Brew, a brand he co-founded to offer min...
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Season 12
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Episode 123
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1:08:00
#122 From Family Recipe to Beloved Brand: The Story of Springhill Farm
What began as her mum’s cherished muesli slice recipe, evolved into Springhill Farm, a brand house helmed by Fiona Whatley, bringing better-for-you, but equally delicious treats like Slice and Boodles to shelves across Australia. Together with ...
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Season 12
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Episode 122
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56:38
#121 Juicing Up the Market: The Story Behind Naked Rivals' Retail Revolution
Ever felt the frustration of squeezing lemons every day, only to watch the waste pile up? That’s exactly what sparked the creation of Naked Rivals frozen lemon and lime juice. The brand’s co-founders Andrew and Kate Gordon combined a passion fo...
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Season 12
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Episode 121
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54:15
#120 Grassroots Marketing: What To Spend Your Money On When You're Starting Out
Grassroots marketing strategies can propel food, drink, and pet food brands from zero to hero, and this episode is all about actionable, boots-on-the-ground tactics to get you there!Whether you're just getting started or looking to refin...
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Season 12
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Episode 120
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27:29
#119 From Product to Icon: How to Build a Brand People Can’t Ignore
From brand identity to building customer loyalty, this week’s episode of Foodpreneur with Chelsea Ford is packed with insights for emerging and challenger brand owners. I sit down with Hannah Murphy from Tracksuit and Matt Kowal from Naked Life...
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Season 12
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Episode 119
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1:04:15
#118 Preparing for the Golden Quarter: Q4 Retail Reviews & Festive Season Sales
For Foodpreneurs the countdown to Q4—the "Golden Quarter"—is officially on with just 16 weeks to go! This is the season with epic sales including Black Friday, Cyber Monday, and the Thanksgiving, Christmas, New Year periods; unsurprisingly, the...
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Season 11
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Episode 118
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15:48
#117 Scaling Efficiently From One Retailer to Over 7,500 Stockists
From an aspiring entrepreneur to the CEO of Australia’s leading 'better for you' frozen dessert brand, Cass Spies’ journey is a testament to grit and determination. In this week’s episode of Foodpreneur with Chelsea Ford, I sit down with Cass, ...
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Season 11
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Episode 117
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47:33
#116 Chef Shaun Quade: Manufacturing Real Food at Scale
From award-winning Executive Chef to consumer packaged goods creator extraordinaire, Shaun Quade’s journey is nothing short of inspiring. In this week’s episode of Foodpreneur with Chelsea Ford, I chat with the talented Shaun. Shaun and his lif...
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Season 11
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Episode 116
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50:55