Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#131 From Kitchen to Retail: How Six-Eyed Scorpion Crispy Chilli Oil is Winning Shelf Space
Sandra Seah, founder of Six-Eyed Scorpion, has built a premium, seriously flavourful crispy chilli oil brand that’s shaking up the condiment aisle. Voted #1 chilli oil by Gourmet Traveller, her range blends bold Singaporean flavours with top-tier Australian ingredients - and retailers are taking notice.
For episode 131, fresh off landing in Harris Farm Markets, I spoke to Sandra about how she’s scaling smartly, ensuring profitability while keeping quality at the forefront. In this episode, we dive into:
🔥 The strategic shifts that helped Six-Eyed Scorpion secure retail shelf space
🔥 How Sandra balances handcrafted quality with demand planning and distributor relationships
🔥 The financial levers she pulls to keep her margins strong and cash flow steady
🔥 The power of brand-building - and why she’s prioritising it over launching new products
🔥 The logistics and supplier strategies that keep her operation running smoothly
If you’re an emerging brand looking to level up your retail game, Sandra’s insights will help you make smarter, more strategic moves.
This Season of Foodpreneur with Chelsea Ford is brought to you by Foodpreneurs Festival - a year’s worth of sales and promotion opportunities under one roof - and Chelsea Ford Co., modernising the CPG industry, one emerging brand at a time.
LINKS & RESOURCES:
- Six-Eyed Scorpion website
- Six-Eyed Scorpion at Harris Farm Markets
- Your Free Pitch Plan
- Get Your Foodpreneurs Festival Ticket Now
- Become a Chelsea Ford Insider
Season 14
Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.
For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.
Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.
Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.
This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.
Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.
Click this link to see how you can be part of it.
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