Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#96 2nd Anniversary Edition How to get Noticed by Retail Buyers and Land More Accounts
Forget the fantasy of buyers begging for your product. In the real world of packaged food and drink, thousands of brands are vying for limited shelf space. To stand out and get noticed, you need a strategic game plan.
In this 2nd Anniversary episode of Foodpreneur with Chelsea Ford, I talk with RangeMe founder, Nicky Jackson, the queen of connecting suppliers with retailers. Nicki spills the beans on how to crush the buyer game and land more accounts. Get ready for insider tips and tricks on:
👀 Strategies for handling radio silence from buyers after sending samples (I bet you’ve never considered this!)
👀 Getting buyers to ‘lean in’.
👀 Key research to do before reaching out to a buyer.
👀 Techniques for getting feedback from buyers once they do try your samples.
👀 Essential allies to enlist to increase your chances of success.
👀 Plus, a stack load of other insights, tips and tricks from one of the best in the business!
LINKS & RESOURCES:
- Your Free Pitch Plan (new updated version!)
- Become A Festival Insider
- RangeMe
- Sarjesa
- Mid-day Squares
- Drunk Elephant
Foodpreneur with Chelsea Ford is brought to you by Chelsea Ford Co., helping you land more accounts, get your product into more consumers’ hands, and put more money in your pocket.
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