Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#101 Why Supermarkets Are So Hard To Deal With
Many food and drink founders dream of landing their product on the shelves of the major supermarkets.
But why do they make it so hard for Foodpreneurs to do so?
In this episode of Foodpreneur with Chelsea Ford podcast, I chat with Allen Roberts, a former FMCG senior executive with food giants like Vegetable Oils which became Goodman Fielder, Cerebos the makers of Fountain Tomato Sauce and Dairy Farmers.
Allen and I talk about the big issues for small brands when working with the majors and the multiples. We go beyond just speaking of the crippling price promotions asked of brand owners and retailers copying innovative products. We give insight into how to make it work, if this is the pathway you choose. If you’ve got the patience and willpower to commit to the long-game, it’s ‘relatively’ easy! 😉
If, however, you are pulling your hair out or have not yet got beyond the Pollyanna perspective, listen now to uncover:
🏪 What the impact of the duopoly in the Australian grocery industry really means for small business owners.
🏪 How to be successful with the supermarket giants and what you need to give up in order to do so.
🏪 How much of a threat Aldi really are and what play they’re making in the market.
🏪 How to make an independent supermarket business model work.
🏪 The compounding effect of the supermarkets’ phantom brands.
And… we have some fun with marketing jingles and their memorability.
LINKS & RESOURCES:
- Foodpreneurs Festival - Your Year’s Worth of Sales & Promotion Opportunities All in One Day!
- Tickets to Foodpreneurs Festival (there are still limited Early Bird tickets on sale!)
- Your Free Pitch Plan (new updated version)
- Become A Festival Insider
- Allen’s LinkedIn
- Strategy Audit
Foodpreneur with Chelsea Ford is brought to you by Chelsea Ford Co., helping you land more accounts, get your product into more consumers’ hands, and put more money in your pocket.
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