#102 First 90 days on the Supermarket Shelf: Your Product Promotional Plan

The first 90 days after your product lands on the supermarket shelf are crucial to your long-term ability to keep it there.

Setting up your rate of sale to continually improve will avoid the risk of your product being delisted. One of the fundamentals of getting this right is by ensuring your first promotional plan doesn’t sit outside of what else you’re doing. In fact it should complement your existing activities and tie back to your overarching business strategy.

Strategy should never change, but your tactics will.

In this episode I go beyond just telling you, you need a plan, and give you the structure of what to include and what key performance indicators you need to measure to make sure what you’re working on is worth your time and money.

Identifying the vital signs for both your brand and your competitor’s brand (yes their success is key to your success, listen to the episode for what I mean by that), is how to avoid being delisted.

You don’t want all your hard work going to waste do you?

If not, listen now to discover:

📈 What data you should be measuring in the first 90 days.
📈 What applications you need to know in order to stay ahead of the category managers expectations to avoid the delisting conversation.
📈 The two ways to improve your rate of sale and lead the category.
📈 Discounting: when you should and when you shouldn’t.
📈 What to do with the weekly sales cycle data and why it’s so important to collect.

LINKS & RESOURCES:

• Foodpreneurs Festival -  Your Year’s Worth of Sales & Promotion Opportunities All in One Day!
• Tickets to Foodpreneurs Festival (there are still limited Early Bird tickets on sale!)
• Your Free Pitch Plan (new updated version)
• Become A Festival Insider
• One Seen Bean

Foodpreneur with Chelsea Ford is brought to you by Chelsea Ford Co., helping you land more accounts, get your product into more consumers’ hands, and put more money in your pocket.