Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#112 Preparing for a Buyer Meeting.
“Can you share advice for getting in contact with buyers” is a question I’m asked often. Brand owners can sometimes be afraid to make the approach. It’s understandable, buyers can be pretty elusive and appear on the horizon like demigods with divine powers to consumer packaged goods (CPG) brand owners. But, the truth is, they’re human too. Just like you and I. There are so many ways you can make the approach, but whichever one you choose, you should have the core knowledge that all buyers will want to know regardless of what you’re selling.
In this episode of Foodpreneur with Chelsea Ford, the first episode of Season 11, I give you the method and the knowledge to prepare for your next buyer meeting so you have what it takes to land your product on more shelves to get the best results possible for your business.
Listen to learn:
🗣️If you are ready or not to make the approach;
🗣️What the three things I usually suggest brand owners do to find out what their target buyer is interested in;
🗣️What communication skill you need if you want to be seen in a good light with all buyers regardless of who you’re pitching to;
🗣️What three things buyers, especially those buying for bigger retailers, want to hear from brand owners;
🗣️Tips on how to write a killer email that gets responded to.
LINKS & RESOURCES:
- Episode 26 Straight talk from a speciality retail buyer. What to say in your pitch
- Episode 43 What to do When a Stockist Says ‘No’ or ‘No for Now’
- Episode 44 Words of Advice from a Speciality Retail Buyer
- Episode 107 How to Develop a Commercially Viable Food or Drink Product
- Episode 108 Packaging Design: 8 Game Plan for Getting Your Product Selling
- Episode 109 Industry Insights from Foodpreneurs Festival 2024
- Episode 111 Why CPG Businesses Fail
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 13, out now, is 'Operations Season' and is being presented by Foodpreneurs Festival, your biggest sales & networking opportunity of the year; and Chelsea Ford Co., helping you land more accounts, get your product into more consumers’ hands, and put more money in your pocket.
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