Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#113 Specialty Distribution
From legal aspirations, to drama school, to brand owner and specialty distribution, it’s been an interesting (to say the least!) pathway to the F&B industry for my latest guest on Foodpreneur with Chelsea Ford podcast. This week I chat with the incredible Melinda Dimitriades-Catt. As a professional cook, small goods and cheese expert, and speciality food distributor based in Sydney, Melinda has navigated the trenches of the speciality food world.
With her profound love for speciality produce and keen understanding of consumer preferences, Melinda shares insights from her journey, highlighting the importance of packaging that captures attention, the strategic timing of involving producers in-store, and mastering the art of specialisation.
Tune in to this week’s episode to discover:
🚚 Packaging techniques that grabs the attention of consumers.
🚚 The pros and cons of direct store delivery.
🚚 How to successfully introduce your products to new retailers.
🚚 The role of specialisation in building a strong brand identity.
🚚 Tips for capturing the attention of distributors.
🚚 Common pitfalls to avoid in specialty food distribution.
If you’re looking to learn tips on distributing your specialty product and capturing a distributor's attention, you won’t want to miss this episode!
LINKS & RESOURCES:
- Omnivorium
- Zeally Bay Sourdough
- Murray River Smokehouse
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 13, out now, is 'Operations Season' and is being presented by Foodpreneurs Festival, your biggest sales & networking opportunity of the year; and Chelsea Ford Co., helping you land more accounts, get your product into more consumers’ hands, and put more money in your pocket.
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