Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#116 Chef Shaun Quade: Manufacturing Real Food at Scale
From award-winning Executive Chef to consumer packaged goods creator extraordinaire, Shaun Quade’s journey is nothing short of inspiring. In this week’s episode of Foodpreneur with Chelsea Ford, I chat with the talented Shaun. Shaun and his life and business partner Veronica Fil recently returned to Australia from the US where they scaled a plant-based CPG cheese product called Grounded.
Together they landed Grounded in more than 2000 stockists across the US, raised $4M in investment and faced the challenges of an industry dominated by big food companies. In this episode Shaun speaks about doing business in the food industry at scale, including slotting fees, distribution, merchandising and brand building. With Shaun’s love for good food and keen interest in the rapid changes in the food system, he shares insights from his global journey, answering practical questions about scaling a perishable product in this current economic client and what it takes to put more money in your pocket for every product you sell.
Tune in to this week’s episode to discover:
🧀 Scaling a plant-based CPG product.
🧀 Raising investment to enable you to scale.
🧀 Transporting a perishable product and what to avoid to maximise your shelf life and margin.
🧀 What costs to be aware of when scaling into big retail.
🧀 What it will take to build a sustainable speciality food industry.
🧀 The challenge of distribution and what things to consider.
🧀 Insights into food tech.
🧀 How BIG FOOD is impacting the food industry.
🧀 The cost of ‘convenience’.
LINKS & RESOURCES:
- Say My Name Agency
- Episode 110 Raising Funds For Your CPG Business
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 14
Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.
For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.
Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.
Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.
This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.
Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.
Click this link to see how you can be part of it.
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