Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#120 Grassroots Marketing: What To Spend Your Money On When You're Starting Out
Grassroots marketing strategies can propel food, drink, and pet food brands from zero to hero, and this episode is all about actionable, boots-on-the-ground tactics to get you there!
Whether you're just getting started or looking to refine your brand's approach, this episode will help you take the next step. I break down three real-life examples of how local, customer-centric efforts turned small unknown brands into household names, including:
✨ Fodbods: Their gut-friendly snack bars weren’t just products—they were solutions for those with digestive sensitivities. Discover how connecting directly with health-conscious customers and leveraging influencer marketing, helped them expand.
✨ Remedy Drinks: Now a beverage empire, also began at the grassroots. Offering free samples at farmers’ markets and health expos, they started by showing consumers what kombucha was all about. Discover how they didn’t just sell a drink; but a lifestyle rooted in health and sustainability.
✨ Lyka Pet Food: Stood out in the crowded pet food market by prioritising transparency. Hear how engaging with customers at local events and online, they built trust with pet owners who valued knowing exactly what went into their furry friends' meals.
So, whether you’re a fresh face or a seasoned pro in the industry, tune in now and learn how to take your brand from the kitchen to the national stage.
LINKS & RESOURCES:
- FodBods
- Remedy Drinks
- Lyka Pet Food
- Oobli
- Thrive Collective Website
- Food Entrepreneurship Academy Website
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 13, out now, is 'Operations Season' and is being presented by Foodpreneurs Festival, your biggest sales & networking opportunity of the year; and Chelsea Ford Co., helping you land more accounts, get your product into more consumers’ hands, and put more money in your pocket.
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