Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#121 Juicing Up the Market: The Story Behind Naked Rivals' Retail Revolution
Ever felt the frustration of squeezing lemons every day, only to watch the waste pile up? That’s exactly what sparked the creation of Naked Rivals frozen lemon and lime juice. The brand’s co-founders Andrew and Kate Gordon combined a passion for sustainability, with a sharp commercial lens, to build a brand that’s catching waves in retail—and staying on top.
In this episode, Andrew reveals the journey behind a product that’s revolutionising kitchens across Australia. From the first squeeze to securing shelf space in Coles and Woolworths, Andrew shares how he and his partner, Kate, knew it was time to “take a swing” and lean into something big.
Listen now and walk away with:
🍋 The key steps for scaling a consumer brand, from branding to financial modelling and deep consumer research.
🍋🟩 How to sharpen your value proposition and communicate what makes your brand stand out in a crowded market.
🍋 The role of passion and commercial strategy in engaging investors and securing distribution partnerships.
🍋🟩 Why patience is critical when growing a brand and how it plays into long-term success.
Don't miss this insightful episode packed with strategies to take your brand from concept to retail success story.
LINKS & RESOURCES:
- Naked Rivals Website
- Thrive Collective Website
- Food Entrepreneurship Academy Website
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 14
Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.
For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.
Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.
Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.
This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.
Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.
Click this link to see how you can be part of it.
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