Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#121 Juicing Up the Market: The Story Behind Naked Rivals' Retail Revolution
Ever felt the frustration of squeezing lemons every day, only to watch the waste pile up? That’s exactly what sparked the creation of Naked Rivals frozen lemon and lime juice. The brand’s co-founders Andrew and Kate Gordon combined a passion for sustainability, with a sharp commercial lens, to build a brand that’s catching waves in retail—and staying on top.
In this episode, Andrew reveals the journey behind a product that’s revolutionising kitchens across Australia. From the first squeeze to securing shelf space in Coles and Woolworths, Andrew shares how he and his partner, Kate, knew it was time to “take a swing” and lean into something big.
Listen now and walk away with:
🍋 The key steps for scaling a consumer brand, from branding to financial modelling and deep consumer research.
🍋🟩 How to sharpen your value proposition and communicate what makes your brand stand out in a crowded market.
🍋 The role of passion and commercial strategy in engaging investors and securing distribution partnerships.
🍋🟩 Why patience is critical when growing a brand and how it plays into long-term success.
Don't miss this insightful episode packed with strategies to take your brand from concept to retail success story.
LINKS & RESOURCES:
- Naked Rivals Website
- Thrive Collective Website
- Food Entrepreneurship Academy Website
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 13, out now, is 'Operations Season' and is being presented by Foodpreneurs Festival, your biggest sales & networking opportunity of the year; and Chelsea Ford Co., helping you land more accounts, get your product into more consumers’ hands, and put more money in your pocket.
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