Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#126 Bae Juice: Building a Multi-Million Dollar Brand from Just One Product
Spotting a gap in the market often sparks the creation of something truly innovative - and that’s exactly what happened for Tim and Liam from Bae Juice. They saw the need for a reliable hangover solution and turned it into a thriving business. Bae Juice - a Korean pear juice infused with a unique enzyme to tackle hangovers, launched in 2019, has become a go-to remedy, stocked in over 3,500 stores across Australia and now Brooklyn, New York!
Their approach is all about smart, intentional growth and in this podcast episode, they share:
🍐 The decision that boosted Woolies sales by 9.89%.
🍐 How focused pitching and a clear philosophy - "the most accessible hangover prevention drink on the market" - landed them shelves in Dan Murphy’s, Woolies, Coles Liquor, and more.
🍐 How they’re scaling strategically - from FDA approvals to expansion into the US market, how they’re building a business primed for global success and aiming for $100M in revenue.
🍐 Their exact processes on how they are building their brand across two different markets.
Tim and Liam are authentic and open. True brand builders who are playing the long game (and are so far, smashing it!) Their philosophy? Grow slow, stay authentic, and always deliver.
Learn how Bae Juice is redefining what it means to scale with intention in this episode of Foodpreneur with Chelsea Ford, presented by Thrive Collective—the powerhouse behind brands like Welly, GYM BOD, and of course, Bae Juice. Tune in for tips, strategies, and a peek at what it takes to build a category-leading brand!
LINKS & RESOURCES:
- Bae Juice Australian Website
- Bae Juice USA Website
- What Tim & Liam said about working with Thrive Collective
- Thrive Collective Website
- Food Entrepreneurship Academy Website
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 14
Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.
For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.
Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.
Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.
This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.
Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.
Click this link to see how you can be part of it.
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