Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#154 How to Make Social Content That People Actually Stop Scrolling For
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You’re putting out content, but is anyone really noticing? Or are your posts getting lost in the feed?
I sat down with Sarah Kiryshin and Mandy Humphreys, co-founders of Content Bites, to uncover how food and beverage brands can make content that doesn’t just exist—it connects, excites, and sells. These two know why “beautiful food” is often your golden ticket and how to produce it fast without burning out.
In this episode, we break down exactly what works in 2026:
📱How consumers are actually watching content - and how to grab them before they scroll past
⏱️ The video length sweet spot that keeps eyes on your brand
🍓Why showing your food in its best light isn’t optional - it’s critical
⚡Quick content production hacks that actually generate excitement
❤️ The secret to creating posts that build real connection and loyalty
This episode of Season 16 - Planning Season - is brought to you by Foodpreneurs Festival. The only Festival where packaged brands get seen, stocked, and supported. Sarah and Mandy will be there, make sure to say hi to them in the Festival Fairground!
LINKS & RESOURCES:
- Content Bites Instagram
- Content Bites website
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 17 with NFTC
Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
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